13 Ways to Collect Feedback Online

13 Ways to Collect Feedback Online

Great musicians and public speakers can incorporate audience feedback on the fly to help shape their performance. For publishers and bloggers, the process looks rather different. Gathering feedback happens in a few ways: by providing an avenue for someone to share opinions, by actively asking for feedback, and by going out to find feedback that's already been shared with a different audience. Provide Ways to Give Feedback In many cases, your audience wants to communicate with you. Make … [Read more...]

Start with Communication Theory

Start with Communication Theory

Communication theory is a foundational explanation of how we convey meaning. In today's hyperconnected world, the theory is more important than ever. In the day job, I spend a lot of time helping clients decide on the overall strategy of what they want to accomplish with their websites before we dig into the specific tactics of how we can help. One of the key models that I always keep in mind when working on strategy is the communication theory. In this post, we'll take a look at the … [Read more...]

Tips to Get the Most Out of Pocket (Reader App)

Tips to Get the Most Out of Pocket (Reader App)

How much time do you lose online daily from not having a good way to keep up with all the interesting articles you see or sites you want to check out? All too often, my impulse is to click through and learn more so that I don't lose the information. I might have followed social media to get to the article in the first place, so how will I ever find my way back (especially for someone who uses multiple browsers and devices)? I use Evernote extensively as a way to manage my information, but I'm … [Read more...]

Reading Resources to Fuel Your Creative Process

Reading Resources to Fuel Your Creative Process

If you don't have time to read, you don't have the time (or the tools) to write. -- Stephen King No matter how busy you may think you are, you must find time for reading, or surrender yourself to self-chosen ignorance. -- Confucius The more you read, the more things you will know. The more that you learn, the more places you'll go. -- Dr. Seuss, "I Can Read With My Eyes Shut!" People come up with ideas for their craft through a number of different ways. Some use story prompts, some … [Read more...]

Quick Tips to Test Your Idea Before Publishing

Quick Tips to Test Your Idea Before Publishing

Before you start your next creation, you have to answer a very important question, "Will this project be for me, or will it be for my audience?" There's not a wrong answer here, as long as you keep your goals straight. If it's a personal project, then you're after self-discovery: a chance to learn something new about your capabilities and who you really are. Maybe others will be interested, and maybe not. The outside audience is secondary. If it's a project for your audience, then you … [Read more...]

The Art of Social Media

The Art of Social Media

On the cover of the book The Art of Social Media, authors Guy Kawasaki and Peg Fitzpatrick set the expectations with their subtitle: “Power Tips for Power Users.” They’re not kidding. This isn’t a book that takes the time to make a case for why you should be using social media. Guy has covered that topic before, and countless others besides him. Guy and Peg dive right in to practical tips that are actually worth your time. As a marketer myself, I can’t say how many posts I’ve read … [Read more...]

Making Time to Learn from Story

Making Time to Learn from Story

When we realize that stories are more than mental escapes, we incorporate them into our lives as guideposts. I’ve been reading a comic book series called The Unwritten again. It's been a while since I last read it, but whenever I do, it's always so engaging. It's a story about story. It's a story about how we, as readers, imbue a tale with power and how authors / writers / creators can manipulate that power in the real world (along with more nefarious forces). It's about belief. It … [Read more...]