We pretty much all have access to fairly decent cameras these days thanks to our mobile devices and/or laptops. As a marketer or communications professional, you can easily shoot a video.
The question is, how do you edit it afterwards?
If you just need to trim the beginning and end of the clip, then that’s not too difficult to find the right tool. When you need to start combining clips, that’s where you have to start making decisions.
Let’s take a look at some free options for your laptop or desktop.
The “Easy” Options
My family and I are using iMovie right now to put together our “Family Showcase” videos as a way to keep entertained and to communicate with family and friends during the quarantine.
My wife and kids had not used any video editors before a few weeks ago, and they produced their own segments in the following video.
We’re using an old iMac, so you don’t have to have the latest and greatest in Mac products. Still, iMovie is an Apple-only product.
Don’t get thrown by the name of the program. It handles videos, too.
As we’ve created our family videos, we’ve heard questions about what programs people can use on their Windows computer. I found out from this article that Windows still has an option for video editing.
The plus and minus is that Windows’ version is very simple to use. It skips over some functionality and detail to create an extremely straightforward editor.
Here’s a quick overview of Microsoft Photos and a quick look at YouTube’s current editor:
For more on YouTube’s editor, check out the Google Support page on the topic.
The “Not-So-Easy” or “You Really Have to Know Editing” Options
Here are the programs that I’ll be aspiring to learn over the coming months. These programs push well past the beginner-level and require some real knowledge.
Two programs really stood out for me in an article on alternatives to Adobe Premier Pro: HitFilm Express & DaVinci Resolve.
I strongly considered making a video for beginners for this editor. Getting started with the basics in HitFilm Express is very doable, but there’s enough to the program that I feel it can still be intimidating.
Now, while a beginner might look at this program as too much, that means that this program has enough features for others.
I was able to get in and start assembling a video, but I’d be lying if I said that I understood all the options available to me.
I haven’t jumped in to DaVinci Resolve yet, but the new “Cut Page” looks like a great way to be able to assemble videos.
This program intimidates me more than HitFilm Express, and I feel like I should be moving straight to this program or Final Cut (the paid Mac program) whenever I max out my capabilities with iMovie.
Both programs have the full depth of what I’d like to be able to do with video editing.
I’ll be using video more here on the website, so I’ll keep you posted with the tools I’m learning along the way.