Marketing Director in New Orleans
Leaders must balance a variety of responsibilities, and a regular, structured review process is critical. In this post, I share my dashboard-in-progress to demonstrate how I review our marketing …
Continue Reading about My Marketing Dashboard: What Metrics Mean Success for Us →
The podcast is finally live, and I'm so excited to be able to share it. As of this writing, we've already completed 3 interviews. We're getting the chance to see people solve a number of interesting …
Continue Reading about The Podcast: The Paradigm Shift of Healthcare →
Marketing a business means balancing a few competing objectives: expanding a business's reach and creating efficiencies around those processes. Marketers often need to pursue both objectives at once, …
Continue Reading about Balancing Marketing Growth and Systems: Evaluating Your New Strategy →
Tree testing is a way of testing your information architecture, or the way you’ve structured the navigation and flow of content on your website. We used this method of testing to better understand …
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In order for a company's marketing promises to be true, the company must deliver a high quality of service through every interaction with a customer. Companies can enable team members to succeed by …
Continue Reading about When Marketing Strategy Becomes Real: Refining Business Process →
Marketing results can surprise us all, and I've certainly had my share of unexpected results just recently. Taking the time to embrace these moments can lead to much more relevant messaging and a …
Continue Reading about Unexpected Results: Reflections on Real-World Marketing Lessons →
