Marketing Director in New Orleans
Free to Focus, Michael Hyatt’s new book, helps readers focus on completing their most important work rather than getting bogged down in the minutiae. Before I jump into the book, let’s take a …
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Google Analytics has so many tools packed in to one interface that it’s easy to miss several of its features. For example, I used Analytics for years before finding the Navigation Summary in the Pages …
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Consumer expectations are growing all the time, and companies cannot afford to ignore the phenomenon. In order to delight customers, companies must recognize the full extent of the issue, align …
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Whether you need to get someone to buy your service or sign up for that email, you are likely using one of two approaches: pain or pleasure. To clarify a bit more, customers are looking for …
Persuasion and manipulation are two very closely related concepts, and sometimes the line between the two seems to blur. By reviewing the definitions of the words, we can understand when we are …
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I recently finished a round of hiring for an entry-level position in marketing, and I had an abundance of really great candidates. That's not something I say just to be polite. Really, we had some …
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