In order to fight the malaise of the stay-at-home order around COVID-19, we are going to try something new in the Roberts house. Mind you, I said "try." As of this writing, I have no idea …
Episodic Care vs. Ongoing Care
Lots of people are working on the many issues of American healthcare. One of the big challenges: episodic care vs. ongoing care. With the rise of urgent care facilities and the convenience they …
Coaching vs. Managing
Telling someone what to do isn't the same thing as coaching. We know this, but as leaders, it's easy to fall into the trap of throwing out orders and focusing only on the task at hand. In a …
Getting the Right Content to Your Audience: One at a Time
One to one communication is the starting point... Between podcasts, blogs, videos, and a ton of other formats, the web is already overflowing with content. There’s information for patients and for …
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More Options for the Patient: Helpful or Confusing?
Thankfully, the medical field continues to make advances in treatment options, giving patients more options than ever before. Now, we have to ask ourselves if we as patients are aware of all of our …
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Differentiation and Trust
Our marketing conversations with practices and medtech companies alike keep coming down to two main factors: differentiation and trust. Differentiation: what is it about your business that stands …