Last week, we went in-depth with the topic of FOMO (the fear of missing out). I had a great time getting to explore a single topic in greater depth, so we're going to give it another try this week with a focus on the web presence of nonprofits. I've had the pleasure of working for and with a number of nonprofits, so I definitely have a spot in my heart for them. I love that there are organizations out there built solely around a particular cause, whether feeding the hungry, taking care of the environment, or whatever needs your favorite nonprofit might address. Nonprofits face a number of unique challenges, part of which is having the time and energy to maintain a web presence in the midst of fundraising and actually doing the work they set out to do.
So, this week we'll cover the purpose of nonprofits being online in some way (website, social media channel, whatever). We'll talk about quick fixes for a number of common website issues. We'll look at ways nonprofits can make time to stay in touch with supporters and the community at large within the time they actually have available. Lastly, we'll talk about ways that nonprofits can get help from industry professionals to get them going in the right direction (and for free!). After all, not all nonprofits have enormous budgets to address online marketing and communication.
If you have any thoughts or examples of nonprofits who do a great job of this already, I'd love to hear about them in the comment section below.
Photo by UFCW International Union