Why I Love Evernote for Email Subscriptions
Evernote has become a hub of thought for a large number of users over the past few years. With a continually expanding set of capabilities, the program really is deserving of all the praise it gets. I've started using it much more extensively over the past few months, and I still haven't exhausted the limits of the free account. 2013 will likely be the year that changes for me, but for now it's still working out pretty well.
Too Many Newsletters
I've written here before about how much I love keeping up with a wide variety of blogs. And while Pocket (in tandem with Google Reader) helps me with curating and reading my blog subscriptions, Evernote has become my go-to for keeping up with my email subscriptions.
The way it usually goes is that I will find a new blog and subscribe to the mailing list. I'll be all excited about reading the material, but I'm just not in a frame of mind to read when I'm looking through my inbox. I'm simply there to respond and maybe view a few notifications.
I started applying filters more efficiently, and I was able to group all my subscriptions together. Unfortunately, I just never felt the motivation to open up my Gmail and read a bunch of newsletters. (I know. This sounds like a "me" issue, but I may not be the only one with it.)
Evernote for Organizing The Email Newsletters I Receive
The solution that's working best for me right now is to simply receive newsletter email directly in my Evernote account utilizing my account's free email address. (Go to "Account Info" in Evernote to find your email address.) This feature can be used in a lot of different ways, including sending email tagged with your notebook and tags preferences. When receiving newsletters, you can't utilize this feature since it's the newsletter writer and not you typing up the email subject line.
Most email subscriptions provide a simple way to change your email address, so I've been able to change over my existing subscriptions instead of having to start all over. I did, however, start again with the amazing stuff from Lateral Action. Mark McGuiness' email series called "The Creative Pathfinder" is really excellent stuff, and I'm glad to have that info collected together.
The one caveat to using Evernote in this way is that it could be a bit jarring for the issuer of the newsletter if you respond from an email address that's different from the one you subscribed with. Some writers are very accessible via their newsletters and are more than happy to trade correspondence through them (Chris Brogan being an excellent example), but it may seem a bit strange to send a newsletter to one address and to receive the reply from another.
It's certainly a situation that's easy to explain, but it's good to be aware of the issue in any case.
If you haven't tried Evernote yet, be sure it give it a shot.
Featured image from the Evernote website.